OUR WORK HIGHLIGHT
Upper Valley Hockey League
What started as a simple landing page in 2003 has evolved into the beating heart of Vermont’s adult hockey community. The Upper Valley Hockey League (UVHL) partnered with Park Creative to design a digital home that brings players, fans, and stats together under one roof — blending design, development, and community spirit into one seamless experience.
2003
It Started With a Dream…
Before 2003, adult hockey in the Upper Valley didn’t have a home. Ice time was rare, and competition was limited.
Then came Union Arena, and with it — a spark.
The Upper Valley Hockey League was born, built on passion, rivalries, and Wednesday night battles that became legend.
Park Creative was there from day one — designing the league’s first landing page and digital home to bring the community online.
2025
…and Turned Into a Community.
Two decades later, that dream became a thriving league — powered by technology and community.
Park Creative rebuilt UVHL.com from the ice up: a custom site that tracks stats, games, and glory — keeping players and fans connected long after the final horn.
UVHL Project Overview
Overview
The Upper Valley Hockey League (UVHL) has been the center of adult hockey in Vermont for over two decades, but its online presence needed to reflect that same energy. Park Creative was tasked with building not just a website — but a connected community where players could track stats, relive game highlights, and stay plugged into league life.
The Challenge
The league’s original site started in 2003 as a single-page scoreboard. Over time, the community grew — along with the data. Thousands of players, hundreds of games, and years of photos, news, and stats created a need for a scalable, database-driven platform that could evolve without losing its roots.
Our Approach
We rebuilt the UVHL site from the ground up, crafting a digital experience that’s as fun and fast as the game itself. Using a custom PHP/MySQL foundation, we designed a system that handles everything from live stats and player profiles to league scheduling and admin dashboards. Every element — from logos and color palettes to content strategy and email marketing — was developed to strengthen the league’s brand and grow its reach.
Key Features
- Dynamic Database: Thousands of player profiles, game logs, and stat tracking.
- Admin Tools: Custom backend for schedule management, scoring, and player updates.
- Design & Branding: Modernized logo and visual identity rooted in local Vermont pride.
- Community Engagement: News, recaps, and weekly “Player of the Week” features.
- Email Marketing: Integrated communication to keep players and fans in the loop.
The Result
The new UVHL.com is more than a website — it’s the league’s digital locker room. What began as a small side project in 2003 has become an evolving platform that connects hockey lovers across Vermont and beyond, proving that passion and persistence can build something truly lasting — both on and off the ice.
“Kelly’s attention to detail, passion and vision enabled us to get the UVHL off the ground. We quickly had a presence and a way to attract players. His continued dedication to continually enhance our brand and modernize our tech stack has been crucial.”
John Turner
UVHL Founder & Commissioner
ELITE LEAGUES,
DESERVE ELITE FEATURES
ENGAGEMENT
Bring your league to life with interactive tools that keep players and fans coming back. From Player of the Week voting and fan polls to game predictions and forums, UVHL’s engagement features turn every game into a community event.
ADMIN
Running a league shouldn’t be a full-time job. Our admin tools make it easy to manage schedules, update scores, post recaps, highlight stars of the game, embed videos, and send email campaigns—all from one streamlined dashboard.
DATA
Every goal, assist, save, and penalty matters. Our advanced stat tracking builds player and team histories, showcases lifetime leaders, and brings transparency and depth to your league’s story season after season.