ABOUT US
With more than 25 years of web and ecommerce experience, Park Creative exists to make the digital world feel a little clearer and a lot more human. We guide businesses from idea to execution with calm, confidence, and craftsmanship. When the work is intentional, the results speak for themselves.
About Us
At Park Creative, I believe great digital work starts with listening — slowing down long enough to understand a brand’s story, then building something that truly fits.
I’m Kelly Park, a digital strategist and creative consultant with over 20 years of experience leading eCommerce, design, and development for Vermont-based brands including Simon Pearce, Ibex Outdoor Clothing, and Upstate Elevator Supply Co.
From full Shopify migrations to brand launches and site redesigns, I’ve helped businesses simplify complexity, grow sustainably, and connect more meaningfully with their customers. My work blends hands-on technical expertise with a creative mindset — bridging the gap between big-picture strategy and small, thoughtful details that make a website feel right.
Whether it’s a startup finding its voice or a legacy brand rethinking its digital future, Park Creative gives you a place to pause, plan, and build something lasting.
OUR PROCESS
LISTEN
Every project begins with a conversation. We take the time to understand your goals, your audience, and what makes your business unique. Listening first allows us to uncover what’s working, what’s not, and where the biggest opportunities lie — before any design or code takes shape.
BUILD
Once the path is clear, we start crafting. From wireframes and branding to full eCommerce builds, everything is created with purpose. Our process balances creativity and technical precision — so the end result isn’t just beautiful, it works flawlessly behind the scenes too.
GROW
Launch day is just the beginning. We help you analyze, refine, and scale — turning insights into action. Whether it’s SEO, conversion optimization, or new feature development, our goal is simple: to keep your digital presence evolving as your business grows.
Our Approach
Every Creative Journey Is Different
At Park Creative, no two projects follow the same trail. Each one starts with a conversation, a blank page, and a chance to build something meaningful — shaped by your story, your audience, and where you want to go next.
We listen closely, ask the right questions, and design solutions that actually fit — whether that’s a brand refresh, a full website rebuild, or untangling the digital mess no one else wants to touch. Every detail matters, from the strategy beneath the surface to the small moments of delight that make people stop, breathe, and stay awhile.
Because your business isn’t generic — and your digital presence shouldn’t be either.
We build with intention, clarity, and craft, focusing on what moves the needle, not what adds noise.
Every creative journey is different.
Let’s start yours together.
Nick Tsouknakis
John Turner
Darrek Daoust
Peter Hayward
