OUR WORK HIGHLIGHT
What started as a simple landing page in 2003 has evolved into the beating heart of Vermont’s adult hockey community. The Upper Valley Hockey League (UVHL) partnered with Park Creative to design a digital home that brings players, fans, and stats together under one roof — blending design, development, and community spirit into one seamless experience.
BRAND IDENTITY
A Story Starts With a Signature
Alex’s work is deeply personal, so his visual identity needed to feel equally distinctive. Park Creative developed a signature-inspired logo and supporting monogram that feel literary, expressive, and unmistakably his.
A restrained color palette and editorial design system carry that identity throughout the website, creating a brand flexible enough to encompass Alex’s work as an author, educator, and speaker.
CONTENT EXPERIENCE
Many Stories. One Digital Home.
Books are at the heart of Alex’s work—but they’re only part of the story.
Park Creative created a flexible WordPress experience that brings together books, speaking, teaching, events, media, and news without making the site feel overwhelming. Custom content structures make it easy for Alex to add new work while keeping the experience consistent and intuitive for visitors.
Alex Myers Project Overview
Overview
The Upper Valley Hockey League (UVHL) has been the center of adult hockey in Vermont for over two decades, but its online presence needed to reflect that same energy. Park Creative was tasked with building not just a website — but a connected community where players could track stats, relive game highlights, and stay plugged into league life.
The Challenge
Alex’s work spans multiple worlds: writing, education, public speaking, events, and media. The challenge was to create a website that could bring those pieces together without reducing his identity to a traditional author portfolio.
The site also needed to grow with him—making it easy to add books, appearances, speaking opportunities, and new content over time.
Our Approach
Park Creative began by developing a visual identity that felt personal to Alex and appropriate for his work. From there, we designed the site around the different ways visitors might encounter him: discovering a book, inviting him to speak, learning about his background, attending an event, or exploring his media appearances.
WordPress, Elementor, and custom content structures provide Alex with a flexible backend while maintaining a consistent experience across the site.
Key Features
- Brand Identity: Custom signature logo, monogram, typography, and visual system.
- Book Library: Structured book content for covers, descriptions, publishers, quotes, purchase links, and publication details.
- Speaking: Dedicated content and calls to action for speaking engagements and topics.
- Events & Appearances: Flexible event management for upcoming appearances.
- Media Hub: Centralized destination for interviews, press, podcasts, and other media.
- Responsive Design: An editorial experience designed to work beautifully across desktop and mobile.
The Result
Alex now has a digital home that reflects the breadth of his work without losing the personality behind it.
The new site gives visitors clear paths into his books, speaking, teaching, and appearances while giving Alex a flexible platform that can continue growing alongside his career.
“It was a pleasure to work with Kelly on a full redesign of my author website. Right from the start, the timeline and expectations were clear and communication was spot on. I appreciated the amount of feedback Kelly sought and his willingness to talk through options and make things work. The end result looks fantastic!“
Alex Myers
Owner – Alex Myers Writing
BUILT TO TELL HIS STORY
BOOKS
More Than a Bookshelf
Each title has room to tell its own story, with structured content for descriptions, publication details, reviews, quotes, and purchase links—all managed through a flexible book library.
SPEAKING
Ideas Beyond the Page
Dedicated speaking content makes it easy for organizations, schools, and event planners to understand Alex’s topics, experience, and perspective—and take the next step toward an engagement.
EVENTS & MEDIA
Keeping the Story Current
Upcoming appearances, news, interviews, and media give visitors reasons to return while providing Alex with a central place to share what he’s doing beyond his books.